How to Use

  • 1

    Start on clean hair

    Apply on freshly washed hair, wet or damp.
  • 2

    Distribute evenly

    Work the gel through sections using fingers or a wide-tooth comb.
  • 3

    Scrunch to activate curls

    Gently scrunch upward to encourage curl shape and bounce.
  • 4

    Dry your way

    Air-dry for softness or diffuse on low heat for more volume.
  • 5

    Break the cast

    Once fully dry, scrunch lightly to release movement and touchable curls.
Start on clean hair
Distribute evenly
Scrunch to activate curls
Dry your way
Break the cast

Our Founder

Belisa Gonzalez

This brand began with a mirror, a moment, and a decision. Before Monarca became a name, it was a question: how do I take my hair back? What came next changed everything.