I’m Belisa González, founder of Monarca Ulje , mother, wife, businesswoman, and proud immigrant. I came from the Dominican Republic at the age of 14 with big dreams. I didn’t know how far I’d go, but I always envisioned something great for my life. Monarca Ulje was born from a personal experience. After nearly a decade in the fitness industry, I noticed that despite living a healthy lifestyle, my hair was becoming weaker. Looking good and taking care of myself has always been part of my identity. I started searching for natural ways to improve my hair’s health, and that’s how I created my very first product: a 100% natural hair treatment made with essential oils.

I started with just one product… in my garage. What began as a hobby turned into a purpose. I invested my own resources, surrounded myself with knowledgeable people, and over time developed a full line of high-quality hair care products with an exclusive fragrance that makes Monarca Ulje unforgettable. We grew from a garage to a warehouse, launched online sales, opened a location in the Bronx, expanded into the Dominican Republic… and we continue breaking barriers. But beyond the success, what fills me the most is seeing real results and the confidence so many women have regained thanks to our products.

The monarch butterfly perfectly represents who we are: transformation, strength, and perseverance. That’s what I want you to feel every time you use our products, not just that you’re caring for your hair, but that you’re connecting with a story of effort, growth, and purpose.

When you use Monarca Ulje, you’re taking a piece of me with you.

With a heart full of gratitude,
Belisa González
Founder