I'm Belisa González — founder of Monarca Ulje, mother, wife, and proud immigrant who arrived from the Dominican Republic at 14 with nothing but big dreams. After nearly a decade in the fitness industry, I watched my own hair weaken despite living my healthiest life, and that moment of frustration became my greatest purpose. I started searching for answers, experimenting with essential oils in my garage, and created my very first 100% natural hair treatment from scratch.

What began as a personal obsession became a full line of high-performance organic products — with an exclusive fragrance that makes Monarca Ulje completely unforgettable. We grew from a garage to a warehouse, from online sales to a location in the Bronx, from the U.S. to the Dominican Republic. But beyond every milestone, what moves me most is the confidence I see returning to women who had given up on their hair. The monarch butterfly is our symbol for a reason — transformation, strength, and perseverance are not just words here, they are the foundation of everything we make. Every product carries the intention of a woman who refused to accept defeat. When you use Monarca Ulje, you're not just caring for your hair — you're carrying a piece of my story with you.

With a heart full of gratitude,
Belisa González, Founder